Skopje - Balkans - International
Marketing & Strategic Communications Advisor
I advise organisations and leaders on marketing, communications and growth, while building companies, media platforms and digital products of my own.
Based in Skopje. Focused on Macedonia and the Balkans. Open to international engagements.
01What I Do
01
Communication strategy for organisations operating in complex, regulated or politically sensitive environments, where what is said publicly carries real consequence.
Communication strategy / Public relations / Reputation / Media relations / Stakeholder communication / Crisis & issues
02
Positioning and campaign work that connects commercial objectives to what an audience actually notices, remembers and acts on.
Marketing strategy / Brand positioning / Integrated campaigns / Digital & social / Advertising / Campaign development
03
A genuine business practice, not an extension of communications: partnerships, market entry and the commercial structure behind growth.
Partnerships / Market development / Commercial positioning / Growth opportunities / New ventures / Market entry
04
Working directly with leadership on decisions where positioning, reputation and communication are inseparable from the decision itself.
Strategic counsel / Executive positioning / Reputation / Decision support / Complex challenges / Leadership advisory
02Currently
Active nowAdvising
Marketing, strategic communications, PR and business growth.
Building
AI-powered business tools, media infrastructure and new digital products.
Leading
Digitron Consultancy, Marketing365 and HeadHunting.mk.
Engaged With
Balkan Economic Forum, KIPZ and AmCham through Digitron Consultancy.
03Boards, Industry & Professional Leadership
Balkan Economic Forum
Board Member
Chamber of Integrated Private Healthcare - KIPZ
Member of the Management Board
Digitron Consultancy
Member of AmCham
IAB Macedonia
Former President & Board Member
Selected jury engagements
Invited to judge regional and international marketing, communications and digital work.
04Ventures
An ecosystem of companies and platforms across consultancy, business media and executive search, with new products built alongside them.
Founder
Strategic communications, marketing, public relations and advisory consultancy.
Founder & Editor-in-Chief
Marketing, communications and business media platform.
Founder / Owner
Executive search and talent business.
05What I'm Building
All projectsA growing ecosystem of practical digital and AI-assisted tools for marketing, communications and business teams.
Marketing365 ecosystem
Media monitoring and intelligence platform for tracking keywords, relevant coverage and communication signals.
Marketing365 ecosystem
A digital PR distribution platform connecting organisations with media placement opportunities and measurable publication reporting.
Marketing365 ecosystem
06Selected Ideas
Read allOngoing writing and editing on the industry, published on the platform I founded and edit.
Marketing365 / Article
Notes and commentary on advocacy, policy communication and public narrative.
LinkedIn / Commentary
Selected interviews on marketing, media and entrepreneurship in the region.
External media / Interview